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#1
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Exactly. It's pretty clear to me what Chrysler has to do - they have to take square aim at the Mercedes market. Dieter Zetsche knew this well, but he also knew his stockholders wouldn't tolerate their precious Mercedes brand being attacked by Chrysler vehicles. Give Chrysler 2-3 years and some intelligent designers who aren't trying to make political compromises to keep stockholders happy, and they will pull out of it. |
#2
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On 05/17/07 04:30 am Ted Mittelstaedt wrote: Exactly. It's pretty clear to me what Chrysler has to do - they have to take square aim at the Mercedes market. Dieter Zetsche knew this well, but he also knew his stockholders wouldn't tolerate their precious Mercedes brand being attacked by Chrysler vehicles. Give Chrysler 2-3 years and some intelligent designers who aren't trying to make political compromises to keep stockholders happy, and they will pull out of it. But a basic principle of capitalism is that the the company's only responsibility is to its owners/shareholders, and if all the latter want is a quick buck now and never mind the long term, then that's what the company bosses are supposed to do. |
#3
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"George Orwell" <nobody (AT) mixmaster (DOT) it> wrote in message news:8f10f9058e5caa3c7dad34b287626554 (AT) mixmaster (DOT) it... It depends on how the company is managed by Cerberus. If they go retro, allowing the engineers to make ALL the decisions, Chrysler will prosper in the marketplace, for intelligent buyers will see their virtues. On the other hand, if we get more of the same, with the bean counters dictating what finds its way to the sales lot, Chrysler will be history in five years. I love to watch TCM movies. Just look at those cars of the 30's. They were great. Maybe not as good as today's cars from the mechanical standpoint, but their form fit their function just right. In recent years, the designers of the Prowler recognized that essential element. Too bad, they did not scale up the Prowler to sedan size and whittle its price down to compete with standard cars like the Buick. It would have been a smashing success! Read www.autoextremist.com Their take (and they have a good history) is Cerberus is expected to offer the UAW a take-it-or-leave-it offer this Summer, and if they don't take it, they'll start parting out the company immediately. |
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No such thing as three year and five year timelines. |
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Chyrsler dealers are apparently already lining up to become "Brilliance" dealers, the Chinese car company that will begin importing shortly. |
#4
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"Percival P. Cassidy" <nobody (AT) notmyISP (DOT) net> wrote in message news:VbX2i.2$1y5.0 (AT) newsfe02 (DOT) lga... On 05/17/07 04:30 am Ted Mittelstaedt wrote: Exactly. It's pretty clear to me what Chrysler has to do - they have to take square aim at the Mercedes market. Dieter Zetsche knew this well, but he also knew his stockholders wouldn't tolerate their precious Mercedes brand being attacked by Chrysler vehicles. Give Chrysler 2-3 years and some intelligent designers who aren't trying to make political compromises to keep stockholders happy, and they will pull out of it. But a basic principle of capitalism is that the the company's only responsibility is to its owners/shareholders, and if all the latter want is a quick buck now and never mind the long term, then that's what the company bosses are supposed to do. And how exactly are the shareholders going to make a quick buck by breaking Chrysler up into pieces? You can't take an entity worth negative 5 billion, and break it into 3 chunks each worth positive 4 billion. If DC could have done that, they would have. Remember they said all options on the table. The only way the shareholders will quickly get their money out of Chrysler is to manage it as a unified car company, and get it producing attractive product that new car buyers want to buy, so that there is some hope for a prospective purchaser that there will be a return on his investment. |
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We also don't know if Mercedes is going to be helped. For all we know, a year from now, Damlier will still be posting losses. |
#5
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Ted Mittelstaedt wrote: "Percival P. Cassidy" <nob... (AT) notmyISP (DOT) net> wrote in message news:VbX2i.2$1y5.0 (AT) newsfe02 (DOT) lga... On 05/17/07 04:30 am Ted Mittelstaedt wrote: Exactly. It's pretty clear to me what Chrysler has to do - they have to take square aim at the Mercedes market. Dieter Zetsche knew this well, but he also knew his stockholders wouldn't tolerate their precious Mercedes brand being attacked by Chrysler vehicles. Give Chrysler 2-3 years and some intelligent designers who aren't trying to make political compromises to keep stockholders happy, and they will pull out of it. But a basic principle of capitalism is that the the company's only responsibility is to its owners/shareholders, and if all the latter want is a quick buck now and never mind the long term, then that's what the company bosses are supposed to do. And how exactly are the shareholders going to make a quick buck by breaking Chrysler up into pieces? You can't take an entity worth negative 5 billion, and break it into 3 chunks each worth positive 4 billion. If DC could have done that, they would have. Remember they said all options on the table. The only way the shareholders will quickly get their money out of Chrysler is to manage it as a unified car company, and get it producing attractive product that new car buyers want to buy, so that there is some hope for a prospective purchaser that there will be a return on his investment. Exactly, and without the hamstrings tied to Stuttgart, the company stands a decent chance of doing that. There's no question that Chrysler has creative and competent engineers. They just need to be allowed to put their ideas into production. We also don't know if Mercedes is going to be helped. For all we know, a year from now, Damlier will still be posting losses. I'll go out on a real sturdy limb and say "BET on that." Well, Mercedes at least if not all of Daimler-Benz (I assume they'll revert to that corporate name). Mercedes is already being flogged worldwide for their horrendous lack of reliability. If anything saves Daimler in the long run, its going to be either Freightliner or their aerospace arm |
#6
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horrendous lack of reliability. If anything saves Daimler in the long run, its going to be either Freightliner or their aerospace arm. |
#7
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"Percival P. Cassidy" <nobody (AT) notmyISP (DOT) net> wrote in message news:VbX2i.2$1y5.0 (AT) newsfe02 (DOT) lga... On 05/17/07 04:30 am Ted Mittelstaedt wrote: Exactly. It's pretty clear to me what Chrysler has to do - they have to take square aim at the Mercedes market. Dieter Zetsche knew this well, but he also knew his stockholders wouldn't tolerate their precious Mercedes brand being attacked by Chrysler vehicles. Give Chrysler 2-3 years and some intelligent designers who aren't trying to make political compromises to keep stockholders happy, and they will pull out of it. But a basic principle of capitalism is that the the company's only responsibility is to its owners/shareholders, and if all the latter want is a quick buck now and never mind the long term, then that's what the company bosses are supposed to do. And how exactly are the shareholders going to make a quick buck by breaking Chrysler up into pieces? |
#8
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Maybe Chrysler will survive, maybe not. At the end of the day it is you, the American customer, who will help decide. And not just the few of you Chrysler fans that participate here. |
#9
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Which will depend on whether Chrysler can build what the consumers want. Under DC Chrysler didn't. |
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