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#41
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"dwight" <tfrog93 (AT) gEEmail (DOT) com> wrote in news:MJidnUEW0sixw0rYnZ2dnUVZ_q6vnZ2d (AT) comcast (DOT) com: "Joe" <nobody (AT) home (DOT) now> wrote in message news:Xns98DA5F0E85EF4nospamforme (AT) 216 (DOT) 77.188.18... "dwight" <tfrog93 (AT) gEEmail (DOT) com> wrote in news:ldCdnee3ReUw5UvYnZ2dnUVZ_tOmnZ2d (AT) comcast (DOT) com: PTV's. Personal Transport Vehicles. The car recognizes you as you approach, opens the door for you, and you slide into your seat as you speak your destination. As the restraint system envelopes you, the vehicle begins its journey while you sit back to watch the latest vid. dwight, I know it's cold up there, but you might want to get out for a bit and stop watching all those movies in your entertainment center. ![]() Movies? Me? No, Law and Order reruns 24 hours a day. Which reminds me to ask you - which variation(s) is/are your favorites? I'm still partial to the original, although I do miss Jerry. |
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It's warming up today - probably hitting 30 about now. I was out this morning chipping at the ice, tidying up the walk and driveway. I dug out TFrog, moved the plowed snow away from the storm drain, and dug out access to my mailbox, so the mailman doesn't have to get out of the truck. Anything that thaws today will refreeze for the next couple of days, then we're expecting a heat wave (high 30s). When this stuff start to melt, all that water has to go somewhere. Oh, and I've been cheating the past several days. Used Jean's Escape, which is a blast in snow. (She was down in Mexico City, so she doesn't have to know.) dwight You mean she doesn't read this ng?? ![]() |
#42
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Michael Johnson <cds (AT) erols (DOT) com> wrote in news:JLKdnVP5ZaqIxkvYnZ2dnUVZ_sWdnZ2d (AT) giganews (DOT) com: Joe wrote: "dwight" <tfrog93 (AT) gEEmail (DOT) com> wrote in news:eY2dnQ-ZuePHZkjYnZ2dnUVZ_uiknZ2d (AT) comcast (DOT) com: "Joe" <nobody (AT) home (DOT) now> wrote in message news:Xns98D94B09D3796nospamforme (AT) 216 (DOT) 77.188.18... "dwight" <tfrog93 (AT) gEEmail (DOT) com> wrote in news:RfidnWlVHP7rv0jYnZ2dnUVZ_h6vnZ2d (AT) comcast (DOT) com: "Joe" <nobody (AT) home (DOT) now> wrote in message news:Xns98D77EFC2C049nospamforme (AT) 216 (DOT) 77.188.18... "Michael Johnson, PE" <cds (AT) erols (DOT) com> wrote in news:I7WdnUjtO6Gal07YnZ2dnUVZ_oipnZ2d (AT) giganews (DOT) com: snip bad? Depends upon your gender. The Tundra is aimed, golly gee whiz, smack dab at the very cavemen that Geico likes to make fun of. Women need not apply. (Speaking of which, Geico, are there NO cavewomen?) Some pickups are aimed at the tamer members of the male population - we don't want to be overly aggressive, such that we actually turn off those guys that are not as resolved in their manliness. Toyota doesn't care. They're going for the image to sell their trucks, and if you're a squeamish customer, they don't care. When you look at the different brands, you can immediately see which sex is being targeted. With Ford, you only have to watch the commercial where the woman pays for a couple of clean shirts for the guy in the Mustang behind her. That's two Fords, but very different markets. We're all so easily led... dwight It's human nature. I simply accept it with a smile. ![]() Actually, it's all very intriguing. I watch commercials now mostly to see the different tactics companies use to get me to buy what they're selling. It's very interesting watching marketing "evolve". Since I think the Toyota Tundra commercials are good means I am a manly man and not a girlie man? ![]() Exactly! BTW, have you seen the Burger King commercials? They're the epitome of what we're talking about here. |
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Now that Dwight mentions it, nearly all of Fords car commercials appear to be targeting women. That might be another component to their problem. I agree. Their marketing is pretty transparent. I think that savvy women will pick up on that, too. |

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I don't see the Toyota car commercials as being very gender specific. They also have hit a grand slam home run with their Sion brand. They are mopping up the youth market. I visit a Toyota dealership quite often and they have some serious speed parts for the Scions. There's another thing that American makers don't pay enough attention to - aftermarket. There are big bucks to be made in the "personalization" arena. Ford started targeting the youth market with the Focus but seem to have all but given up on it. Toyota knows that today's Scion buyers are tomorrow's Toyota and Lexus buyers. Their commitment to long term marketing strategy is going to continually erode GM and Ford's market share. Michael, you hit the nail on the head. Key phrase = "long term marketing strategy". It works. American makers by and large have not learned that yet. Witness the frequency with which American nameplates change. |
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Maybe GM and Ford should take a hard look at Toyota and copy their marketing strategies. They obviously aren't capable of developing their own. Bingo. But they need to swallow a bit of their pride first... |
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