Ford #6 auto brand

In a determination of the value of brands, Ford was ranked #6, at about 1/3
the value of Toyota.

The rankings:

1 Toyota $33.4B
2 BMW $25.8B
3 Mercedes $17.8B
4 Honda $15.5B
5 Porsche $13.4B
6 Ford $12.6B
7 Chevolet $11.2B
8 Nissan $11.2B
9 VW $7B
10 Lexus $5.4B

Of top ten auto brands, 4 Japanese (Toyota, Honda, Nissan and Lexus) 4
German (BMW, Mercedes, Porsche and VW) and only 2 (American Ford and Chevy)
made the top 10.

These are the worldwide value of the brands, not just the american value.

http://www.millwardbrown.com/Sites/o...kingReport.pdf

You can read about the methods in the actual report.

"Jeff" <news (AT) googlemail (DOT) com> wrote

In a determination of the value of brands, Ford was ranked #6, at
about 1/3 the value of Toyota.

The rankings:

1 Toyota $33.4B
2 BMW $25.8B
3 Mercedes $17.8B
4 Honda $15.5B
5 Porsche $13.4B
6 Ford $12.6B
7 Chevolet $11.2B
8 Nissan $11.2B
9 VW $7B
10 Lexus $5.4B

Of top ten auto brands, 4 Japanese (Toyota, Honda, Nissan and Lexus)
4 German (BMW, Mercedes, Porsche and VW) and only 2 (American Ford
and Chevy) made the top 10.

These are the worldwide value of the brands, not just the american
value.

http://www.millwardbrown.com/Sites/o...kingReport.pdf

You can read about the methods in the actual report.

I read the report and it is a lot of BS. Google was the #1 "Brand" by
a long shot. BMW was relatively close in "Brand Value" to Toyota in
the Automotive segment. What does that mean? Is BMW soon going to
become the #2 Automaker in the world? Porsche's brand value is
increasing very rapidly. Will they pass Toyota next year? Starbucks
has a higher brand value than Honda, and it is increasing rapidly.
Maybe Honda needs to sell coffee to protect it's brand value - or
maybe Ford should start selling the Starbucks Mocha Fusion....


Ed

"C. E. White" <cewhite3 (AT) removemindspring (DOT) com> wrote

"Jeff" <news (AT) googlemail (DOT) com> wrote in message
news:hc0Yh.7550$sb.3851 (AT) trndny05 (DOT) ..
In a determination of the value of brands, Ford was ranked #6, at about
1/3 the value of Toyota.

The rankings:

1 Toyota $33.4B
2 BMW $25.8B
3 Mercedes $17.8B
4 Honda $15.5B
5 Porsche $13.4B
6 Ford $12.6B
7 Chevolet $11.2B
8 Nissan $11.2B
9 VW $7B
10 Lexus $5.4B

Of top ten auto brands, 4 Japanese (Toyota, Honda, Nissan and Lexus) 4
German (BMW, Mercedes, Porsche and VW) and only 2 (American Ford and
Chevy) made the top 10.

These are the worldwide value of the brands, not just the american value.

http://www.millwardbrown.com/Sites/o...kingReport.pdf

You can read about the methods in the actual report.

I read the report and it is a lot of BS. Google was the #1 "Brand" by a
long shot. BMW was relatively close in "Brand Value" to Toyota in the
Automotive segment. What does that mean? Is BMW soon going to become the
#2 Automaker in the world?

No, that the value of the brand name is larger than the value of the #3
brand name, Mercedes. That's all it means.

Porsche's brand value is increasing very rapidly. Will they pass Toyota
next year? Starbucks has a higher brand value than Honda, and it is
increasing rapidly.

Starbucks is opening new stores at a rate faster than Honda. It is selling
its coffee at more outlets, like in supermarkets. And Starbucks is moving
into new markets.

Maybe Honda needs to sell coffee to protect it's brand value - or maybe
Ford should start selling the Starbucks Mocha Fusion....

I thought it was an interesting look at the relative value of the brands. It
is very hard to compare brands, especially in different industries.

I would like to see you do a better job.

Jeff

Ed