It's nearly official. There was an article on the Tribune Star site.
Izod become the sponsor of IndyCar. Nice. Official press conference
Wednesday.

"Von Fourche" <khonakong (AT) hotmail (DOT) com> wrote

I'd rather it be something related to automotive. A clothing brand does
doesn't seem right. PPG was ok for CART but FedEx was a stretch too.
Sprint doesn't cut it either.....

alien

On Wed, 4 Nov 2009 17:08:24 -0600, "alien" <nofenders (AT) invalid (DOT) invalid>
wrote:

NASCAR did OK with Winston, non-automotive. IRL didn't fare so well
with Pep Boys, which was automotive. I'm not sure if the nature of
the series sponsor really matters. What does matter is that all the
series have gotten into the position of needing corporate sponsors.

Ken Plotkin