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Mercedes-Benz Signs Lease for Classic Center in California

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Default Mercedes-Benz Signs Lease for Classic Center in California - 12-17-2004 , 05:47 PM






http://biz.yahoo.com/prnews/041217/nyf096_1.html


Mercedes-Benz Signs Lease for Classic Center in California
Friday December 17, 3:27 pm ET

MONTVALE, N.J., Dec. 17 /PRNewswire/ -- Mercedes-Benz USA will open a
Classic Center -- the first such enterprise to be established by an
automotive manufacturer in the United States -- in Irvine, CA in summer
2005.

Architectural plans to renovate the 27,626 square foot stand-alone
building into a state-of-the-art facility for classic vehicle services
were activated as soon as the lease at 9 Whatney (easily accessed from
Freeway I-5) was signed in early November. Building alterations and
installations of facility and workshop equipment are expected to take
six months.

"Southern California with its high concentration of classic
Mercedes-Benz vehicles, unlimited driving season and great appreciation
for classic cars as a lifestyle statement is the perfect environment to
establish our specialized client support service for the growing number
of Mercedes-Benz classic car owners," stated Peter Spieth, general
manager, Classic Center. "We've spent quite some time making plans to
open this industry-leading facility here. We're highly gratified to see
it happening and look forward to opening our doors to the public."

Through its close partnership with the original Mercedes-Benz Classic
Center established eleven years ago in Fellbach, Germany, the new
Classic Center in Irvine will provide benchmark resources in restoration
expertise and archival materials dating to the origins of the automobile.

"The Classic Center will provide Mercedes-Benz classic owners and
enthusiasts everything from books to vehicle restorations," said Classic
Center Manager Mike Kunz. "We are creating the perfect place for owners,
collectors and enthusiasts to get in touch with the Mercedes brand. No
other carmaker is doing this for its American customers."

Classic Center activities will include buying and selling classic
automobiles and performing appraisal and repair services. In addition,
the Irvine site will house a boutique featuring exclusive Mercedes-Benz
Classic Collection accessories, automobilia and literature and will
display a collection of vintage Mercedes-Benz vehicles.

Currently, operating out of Mercedes-Benz USA corporate headquarters in
Montvale, NJ, the Classic Center provides spare parts information and
technical assistance for vintage Mercedes-Benz vehicles to callers to
its toll-free number - 1-866-MB CLASSIC (622-5277) -- as well as
expediting sales of Classic Collection accessories.













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