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Re: Manipulative Marketing Under Attack

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MoPar Man
 
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Default Re: Manipulative Marketing Under Attack - 09-16-2009 , 11:20 PM






Comments4u wrote:

Quote:
Manipulative Marketing Under Attack

(...) "If they want the Tri Star, they can buy a C Class.
If they want an obsolete rear drive car designed by
Mercedes, and can live without The Tri Star, then they
can buy a Chrysler 300 or Dodge Charger for the same money."
This was really a stupid thing to post to r.a.m.chrysler.

The argument that someone would equate a Chrysler 300 or Charger as
being on the same choice-scale as Mercedes is complete horse shit.

Most people never knew that Chrysler was, for most of the past 10 years,
a division of Daimler, and Daimler never positioned Chrysler as a
"low-cost" option to Mercedes. Unlike the CVS and Ebay examples in this
story, a potential customer would never see a Chrysler vehicle and a
Mercedes in the same show room.

But it was true that Daimler helped drive Chrysler into bankruptcy by
forcing Chrysler to engineer their LX-based cars to use a substantial
amount of older E-class suspension and drive train components, while
gutting Chrysler's product development staff resulting in Chrysler's
current product crisis (limited number of small-car choices and no
economical mid-size car models).

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