Overnight TV Ratings Up for Texas:

The FOX broadcast of the Samsung 500 held Sunday at Texas Motor Speedway
generated a 5.4 overnight national television rating according to Nielsen
Media Research, making the Nextel Cup Series race the highest-rated sporting
event of the weekend. The Samsung 500 easily outdistanced Sunday's key NBA
match-up between the Dallas Mavericks and San Antonio Spurs, which garnered
a 2.9 rating on ABC and ranked second for the weekend in the overnights.
Saturday's regional Major League Baseball on FOX was third with a 2.6
overnight rating. The 5.4 rating is a 13% increase from last year's Samsung
500 overnight rating, which also was broadcast by FOX. The strong rating
came despite the Samsung 500, which aired from 2-6pm/et, competing in the
same time slots against key games for the NBA and the National Hockey League
playoffs. The 5.4 already matches the final rating of last year's Samsung
500, which is an extremely promising sign as NASCAR ratings traditionally
see a modest to substantial gain from the overnights to the final
ratings.(TMS PR), last years overnight was a 4.8 with the final a
5.4.(4-16-2007)

On Apr 17, 2:20 pm, "JerseyMike" <clamdigger... (AT) yahoo (DOT) com> wrote:


Well this one may vary for the final ratings. It will usually be
down, but by how much. Being in Ft Worth, this races is in one of the
4th biggest markets in the US. People in the DFW area would more
likely to watch their home race and I am sure DFW would be in the area
sampled for the overnights. The same thing would be true last year as
well though. Living in the area this race has been advertised on the
radio since last year. It was well promoted. IF you didn't know it
was going on and when and where it was, you had your head buried in
the stands. That may have helped TV numbers, but it didn't help track
attendance.

Since the chase I have had no desire to go to a race anymore. Anyone
else notice the grandstands. Sure looked like large sections of empty
stands were covered for tv with banners with sponsor logos on it. I
have to hand it to them. Its a great idea to keep the place looking
full and still provide a value for the track sponsors. The IRL should
try it.