VERSUS REVS UP ADDITIONAL MOTORSPORTS COVERAGE WITH MULTI-YEAR NASCARDEAL -
09-19-2009
, 04:41 PM
http://www.fangsbites.com/2009/09/some-friday-press-releases.html
NEW YORK, N.Y. (September 18, 2009)-VERSUS today announced a multi-
year deal with NASCAR to air a fast-paced, up-close HD look at the 12
drivers competing in NASCAR's 10-race Chase for the Sprint Cup. The
weekly, half-hour series titled Quest for the NASCAR Sprint Cup will
air on VERSUS on Tuesday nights at 11 p.m. ET, beginning September 22,
and will air each week until the conclusion of the 2009 NASCAR playoff
season.
Quest for the NASCAR Sprint Cup, an adrenaline-filled show that offers
motorsports fans stunning race footage with an intimate behind-the-
scenes perspective, is a milestone in HD sports programming and was
honored with a Sports Emmy® Award for "Outstanding Live Event
Turnaround" in 2008. VERSUS and NASCAR will also partner on additional
programming opportunities which will be announced when details become
available.
"Just as we're about to conclude our first year of IndyCar Series
coverage, we look forward to the opportunity to extend our racing
season through this new partnership with NASCAR," said Marc Fein,
Executive Vice President of Programming, Production and Business
Operations for VERSUS. "VERSUS has become a top television destination
for motorsports fans with our in-depth and all-encompassing coverage
of the IndyCar Series and we are very excited to launch into a multi-
year venture with NASCAR to showcase all the action and excitement
surrounding their championship run."
"We are delighted to partner with VERSUS on our Emmy-award winning
Quest for the NASCAR Sprint Cup series," said Jay Abraham, Chief
Operating Officer of NASCAR Media Group. "With VERSUS being the
fastest growing sports cable network in the country, this is one more
way in which NASCAR can reach additional fans with the excitement of
our playoffs, the Chase for the NASCAR Sprint Cup." |